The accessibility of social media is the very thing that makes it so enormously popular. However, it’s also the key reason so many companies fail with it. It’s easy to think “We’ll just get so-and-so to do it in their spare time” and then find that some days they have no spare time. Or to think that you’ll just tweet something yourself when you have a minute – except of course, you never ‘have a minute’. There’s only one thing worse than a business that is not using social media – and that’s a business that is using it badly.

The beauty of social media is how instant it is. This instantaneousness is also the very thing that trips so many organisations up. Remember too, that a successful social media campaign is strategic, purposeful and integrated. Again, it takes time, skill and expertise to develop a meaningful strategy – this is exactly where Shake comes in!

You’re an expert in your field, we’re experts in ours. You wouldn’t get a plumber to design a website, or a nurse to fix your car – you want the right person for the job with this too. Without the time, knowledge and necessary skills to implement your social media campaign, you are not likely to engage any potential customers.