What audience are you reaching on social media? Whether you are new to social media or have been posting and tweeting for a while, you need to make sure you are communicating with your target audience.

This simple infographic shows 5 of the most popular social networks at the moment. Can you figure out where your customers and potential customers hang out the most?

Is your target audience mostly male or female? Do you want to raise brand awareness or sell a product? Are you trying to reach teenagers or business people? Ask yourself these questions (and many more) when trying to understand whether you should open a Facebook Page and hit millions of Likes or become the next Instagram brand.

Know your customers and have clear goals, and your business will be one step closer to a successful social media strategy!infographic (2)
* age range of people who are most active on the platform.

 

By Alessia, social media coordinator

Avatar photo

Kate Tyler is the founder of Shake Social and our long time social media expert. A regular speaker at events, Kate offers consultancy and training on a range of digital marketing topics, in particular safeguarding and using social media in an educational setting.