Blogging, tweeting, friend requests and fan pages: the lexicon of the modern world.
Twitter is all the rage. Facebook has over 500 million users. Blogging used to be a novelty, now it seems everyone is doing it and the experts tell you it’s essential to the future of your business. Oh, and if you’re in business, you ought to be on LinkedIn. Apparently.
All these web concepts have a single important element in common: they are all ‘two way streets’ when it comes to communication. Gone are the brochure style one way communication tools used online for the past 10 years to sell your product, or build your brand. No longer can you toss up a website and hope people sign up for your product or service.
People want more, they expect more. They’re using social media.
Welcome to a new dawn.
The reality is that social media is transforming the way the world does business. The implications are huge and the prizes enormous for those businesses with the wisdom and foresight to get involved – properly – right now.
There is a window of opportunity now open which is likely to close rapidly in the near future. Even if you are one of the small minority of businesses who has the technical knowledge and necessary skills to properly utilize social media across the different platforms in order to build your business, the reality is that you don’t have the time to devote to social media to do it properly. So you’re missing out. Big time.
And if you don’t know exactly what to do and how to do it – and are therefore invisible on the social media landscape – then you have no chance. Which means the biggest single opportunity to develop and grow your business since the arrival of the internet, will completely pass you by.
So instead of trying to do it all on your own and failing; or burying your head in the sand because you don’t know what to do … let us help you and do it for you.
Kate Tyler is the founder of Shake Social and our long time social media expert. A regular speaker at events, Kate offers consultancy and training on a range of digital marketing topics, in particular safeguarding and using social media in an educational setting.