You may have noticed that social media giant Snapchat has launched a new filter showing on the app over the past couple of weeks. Its aim is to try and get more people to vote in June’s general election.

The app currently has around 10 million users in the UK, a number deemed potentially large enough to have a profound effect on the numbers of young people voting this summer.

The design itself is a joint effort after the company teamed up with the Electoral Commission to create a Snapchat filter that asks users to find their voice, next to a graphic of a ballot box and a pink voting slip. The intention was then to send out reminders to register before the deadline, which is today, Monday 22 May.

Users have been encouraged to apply the filter and send it to their friends as it appears on all users’ apps regardless of age. This means that teenagers are also reminded they can register before they even turn eighteen.

However, this is due to the demographic of the app, where more than half (51%) of Snapchat users are aged 18 to 34. Research by the Electoral Commission has shown there is a big difference between the number of younger people signed up to vote compared to older people.

Around 30% of adults under 34 are not registered, compared with just 4% of over-55s. Turnout among 18 to 24-year-olds in recent elections has tended to increase in the last decade, with less than half (43%) casting their vote in 2015, compared with 44% in 2010 and 37% in 2005.

As well as Snapchat, all the other social media giants are expected to play an influential role in the outcome of the general election on 8 June.

The Leave campaign says that Facebook was instrumental in helping them win the Brexit vote last June, and Donald Trump’s Republican Party claims it was decisive in him winning the US election in November along with Twitter.

For Snapchat it is not the first time the company has become involved in the political sphere. Democratic presidential hopeful Hillary Clinton released a Snapchat geofilter ahead of last November’s US election, which allowed users to change into the candidate.

Meanwhile, similar tactics were employed by the Electoral Commission during the Scottish council elections in early May, with a special Snapchat filter launched.

Regardless of age and whatever social media tool you use be sure to vote this June. And don’t forget the deadline to register is today!