Whilst it’s important for business entrepreneurs to consider the wide range of marketing tools and possible results which are available to them, few marketing methods offer the potential for real engagement that social networks do.

You may have dabbled with Facebook and tried tweeting about your business, but have you seriously considered what your social media strategy is?

The reality is that social media is transforming the way the world does business. The implications are huge and the prizes enormous for those businesses with the wisdom and foresight to get involved – properly – right now.

It’s important to get it right.

Do you know why you’re using Facebook, or what you hope to achieve with Twitter? Who is your blog aimed at? What networks do your customers use?

If you don’t know the answers to these questions you’re unlikely to see the results you want. A clear, developed social strategy will make all the difference and stop you wasting precious time and money on pointless posts.

It’s also worth remembering that as well as being a successful form of marketing, social media is an invaluable tool in terms of relationship building, customer service, SEO and PR too. A successful business understands this mix and maximizes their social media presence as a result.

At Shake Social, we’re always trying to help people develop their social media strategy.

Sometimes it’s important to take it back to basics and have a look at the bare bones of what your social media marketing is achieving or working towards.

We’d love to hear how you’re doing with your social efforts. Which platforms do you find the most useful? How often do you post? Do you have someone at your company who’s role it is to be social media savvy?

Feel free to share your thoughts in the comments below.