At the start of 2014 Snapchat became huge news when the photo messaging app turned down a $3 billion deal from Facebook. It was an unprecedented move in the social media world and signalled that Snapchat had something big up its sleeve. Perhaps they were hoping for a larger offer?
And they wouldn’t have been wrong in thinking the social media giant could afford more as it was announced last week that Facebook had bought Whatsapp for a staggering $16 billion dollars.

However, yesterday at the Mobile World Congress, Mark Zuckerberg, CEO of Facebook was asked if he would make another offer to Snapchat. In typical Zuckerberg style he simply answered, “no.”
Zuckerberg added: “After buying a company for $16 billion, you’re probably done for a while.”
So where does that leave Snapchat? Well, nothing has really changed. Snapchat is still an incredibly popular app for smartphone users and doesn’t look to be fading away anytime soon. And the CEO of Snapchat Mark Spiegel seems to be thinking along the same lines as Zuckerberg for the future of social networking.
At Mobile World Congress Zuckerberg introduced his latest project Internet.org designed to bring cheap and easy internet access to the two thirds of the globe who aren’t already online. Spiegel in his key note address to AXS Partner Summit in January said he wanted to help bring about the age of the “More-Personal Computer” and getting internet everywhere.
Spiegel said: “Snapchat relies on Internet Everywhere to provide a totally different experience. Snapchat says that we are not the sum of everything we have said or done or experienced or published – we are the result. We are who we are today, right now.”
With similar thinking going on behind the scenes at Facebook and Snapchat it looks as though we can still expect to see some innovative changes from the app, and an exciting future in social media.