Facebook Audience Analytics

Facebook has stepped up its analytical reporting tools this month by introducing Audience Analytics which they say is: “a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behaviour and more.”

This is a really positive move from the social media giant as late last year they announced they were making organic content reach for businesses much harder. Organic content now only reaches around 6% of your fan base, so it has become more important than ever to understand who your fans are and what they like.

The new tool will give marketers valuable insights into their fans and really help them to tailor their content, with a view to making it work harder for them and engage more people organically. More of the same please Facebook!

Twitter Website Card

The Twitter Website Card is a very nifty little addition from Twitter to complement their recent push on visuals on the site. The Twitter card “allows users to easily discover interesting content while giving advertisers the ability to drive a higher volume of URL clicks since users are able to preview an image, related context and a clear call to action in their timeline before tapping.”

Twitter have been working hard to increase the engagement levels of their users, noted mostly last month when Twitter profiles changed to look more like Facebook ones. Twitter are big on visuals and know that people are more likely to interact with something when they see a picture. The Twitter Website Card does just that.

Users will now see a preview, which can be tailored to draw them in to a website, creating a higher click through rate and higher conversion rates from Twitter itself. Make sure the images for your website are up to date and maximise the profitability of this tool!

Twitter Mute Button

The new mute feature allows you to hide people’s Tweets for a period of time without having to unfollow them; so when the next episode of the XFactor is on and you really don’t care if the one with the hat wins or not, you can hit the button and Tweet in peace.

Facebook Cares

Data from quarter 1 has been released today showing that Facebook is in the lead when it comes to customer care. Businesses are finding that Facebook is the best social media platform to deal with customer queries and complaints, compared to other sites like LinkedIn and Twitter.

Globally, brands use Facebook respond to more customer questions compared to Twitter, with 65 percent of questions being answered directly. In comparison, Twitter has more than 10 million user posts that go unanswered by brands each quarter.

The data demonstrates that customers are becoming more likely to take to social media to talk to brands and significantly that brands are getting better at responding to them. Ultimately this shows that there is quickly becoming an expectation by customers for responses from brands on social media.