Integrating your social media with other methods of marketing can really help to boost the potential of both. Last week we considered how to do this with your email marketing, and this week we will be looking at how to integrate your social media with your print media.

Using print media is a really good way of making people aware of your business offline, rather than online. You can hand people your business card at networking events, for example, distribute flyers advertising your services, pay to have adverts or articles you’ve written published in local or trade magazines. These are just a few of the ways you can market your business using print media.

When people see these materials some of them may be hearing of you for the first time so it’s important you provide them with all the necessary information for them to find out more about you or get in touch with you. You may want your social media to be included in this so that they can discover more about you online and even follow your online presence. Although displaying your social media details on print media is not as easy as being able to follow a link online where anyone can simply click a button and be taken straight to your profile, it is certainly still worth including. First of all, it immediately informs a person that you have a presence on social media. This may be particularly important depending on the type of service you offer, if your business is involved with digital media for example, and even social media itself, as it shows them that you also practice what you preach. Secondly, if they did wish to go online and find you at a later date they have all the information they need.

Anyone may be able to find you on social media just by searching for your name or your company name on Google or on individual social sites; when including your social details in your print media you need to provide them with an easier way of doing so otherwise it is pointless. So, obviously showing the entire URL to your social profiles is not convenient and will likely never encourage people to discover you using the information you have printed, as there are easier ways to do so. Simply including your Twitter handle or your Facebook username gives the person reading your print materials an easy way to search for you on that particular website. Here’s an example of how it might look:

@shakesocial

  /shakesocial

Obviously you can include as few or as many social media platforms you are active on as a business or as an individual.

Integrating your print media with your social media in this way provides people with more ways to discover you online, leading to more people being aware of your business and the products/services you offer, resulting in increased leads.

By Madeleine Helme

Madeleine is a marketing manager and creative writer.  She loves to write blogs!