Changes to Facebook Page layouts.

Over the past month, you may have noticed some subtle changes to the layout of your Facebook page.

The perhaps not-so-subtle change is the relocation of the profile picture. No longer does your cover image need to be adjusted for that covered section. Now you are free to create a stunning clear image to really engage your customers with who you are.

In general, the whole layout has been reorganised to create a cleaner look. Info links and overview commands are now located to the left of the page below the profile picture, creating a sense of organised to-the-point communication with you, the business manager, and those who view your page.

A nice addition is the overview panel, a brief look at your reach for the week to give you a quick snapshot of how your posts have been performing and highlight the kinds of actions your followers are taking.  

But the big plus for us is that the cover photo is no longer cluttered with the profile picture and page name over the top. This is a massive branding opportunity. Think people, values or products and use the space wisely!

Updates to the Facebook algorithm to reduce clickbait articles.  

In an effort to reduce the amount of clickbait articles that appear on your news feed, Facebook have updated their algorithm to seek out these kinds of posts and remove them from view.

Clickbait articles have been a controversial method of driving users to a business or organisation website for years. You know the kind of articles I mean, they go something like this:

“When they tried this one thing…you will never guess what happened next!”

Whilst a large number of website and organisations are using this tactic to simply get people across to their website, and showcase their message to potential customers. Personally, I have unfollowed a number of pages for using this kind of proactive content marketing, after once receiving various warnings from my phone about a potential virus – although it is possible that I was just following a link for cat videos…

To filter the good from the bad, Facebook have announced that they will remove links where the titles “withhold or distort information”. In truth, this is a good thing. The articles that live up to the enticing titles will still be available – the ones that exaggerate or outright deceive us won’t. This puts some pressure on websites that rely heavily on Facebook for their traffic, challenging the way copy is written for titles and perhaps shifting the focus towards imagery.
Of course there is an ever growing world of social media out there with a vast amount of advertising options and creative ways to reach new customers. If you have any thoughts or questions on how to drive your web traffic, then get in touch.