Mark Zuckerburg, founder of Facebook has unveiled the biggest changes set to be made to the social networking site since its launch in 2006.

Facebook will undergo a series of changes to its layout and content presentation in order to keep up with what users are sharing and what the company considers users want going forward.

Zuckerburg said: “We believe that the best personalized newspaper should have broad diversity of content. It should enable you to drive into any topic you want to discuss.”

This is the idea behind the new Facebook layout which will centre on images and interests. Users will now be able to choose from seven different feeds which will allow them to see different kinds of information.

The seven feeds will allow users to customise the updates they see, so for example they could want to see only photos posted, or updates from certain friends. The increased image sizes were designed to get users to engage more with the content and spend longer looking at it than they used to on the old feed (music to marketers ears).

Facebook will also be working on how their site appears on mobile devices and getting all displays to look similar so users can interact with the site in their usual way on whatever device they choose to connect with.

For company pages this new layout is working wonders. As well as highlighting images and events and drawing the user into the content there is now a new “Following” function which will provide a newsfeed for users of all the pages they have “liked” and people they follow.

Reviews of the new Facebook layout have so far been positive with users finding they interact more with posts that interest them and find this content more easily through the updated newsfeed layout. There is far less “clutter” on people’s newsfeeds and so content is given more value.

Facebook will be rolling the new design out over the next few weeks but there is an option to get listed if you want the update earlier.