In an effort to create a more personalised and user-relevant news feed, Facebook have announced that they are changing their algorithm to have a much higher priority for friends and family updates.

What does this mean for your pages?

Facebook themselves have commented saying “We anticipate that this update may cause reach and referral traffic to decline for some Pages.”

Gulp.

The reality of this is that your organic page reach is going to decline unless users are sharing or commenting on your content or bringing it into their friend’s newsfeeds. So what does this mean? In reality, it’s no bad thing. It means engaging copy and imagery are going to be more important than ever, but that’s okay – we want quality content online.

So, if you don’t want your page to languish amongst the EU referendum talk and cat videos then you are going to have to work harder to make it stand out. Facebook offers a guide to best practice for when posting from your business page, but we’ve also put together our own!

The Shake Social guide to posting on your business/organisation Facebook page:

• Consider your use of language. Make your posts engaging, informative and easily digestible.

• Think about how you want your audience to respond. People tend to share posts that make them laugh, challenge their thinking or that shock them.

• Make sure your images are bold and eye-catching – the kind of images you would want to see on your own newsfeed.

• Give people a reason to interact with your page – promotions/competitions are a great way to incentivise users to like/share your page whilst advertising a product/service.

• People are more likely to share content that they have a personal connection to – do you have a story to tell or an insight into your audience that will engage them with your brand?

As always, if you need any help or advice on managing your social media then please do not hesitate to get in touch!