We’ve all seen some imaginative and exciting cover photos on Facebook. And we’ve all seen some boring ones too. Well, your cover photos need not be boring anymore, because Facebook is testing a new feature on some Pages – Facebook cover videos!
They haven’t released much information about this yet – rather it has just been spotted by a few eagle-eyed Facebook users as key brands test it out. The new feature allows Pages to use a looping short video instead of static images as their Page cover. One such tester is Narcos, a Netflix TV show:
You can see on their page how sound is muted as it auto-plays (pretty standard for Facebook video) and they’ve utilised the looping option well.
We’ll keep you posted as more news about this new feature becomes available. In the meantime, get planning your Facebook video reels!
UPDATE:
Facebook cover videos are now being rolled out to some pages in the UK:
Check your page over the coming days and weeks to see if you’ve got the option.
Kate Tyler is the founder of Shake Social and our long time social media expert. A regular speaker at events, Kate offers consultancy and training on a range of digital marketing topics, in particular safeguarding and using social media in an educational setting.