Business blogging is a powerful marketing practice that businesses use to increase their online presence and drive traffic to their website. Ultimately, more traffic translates into more conversions.

Personal blog vs business blog

Many people keep a blog. Keeping a blog today is almost like keeping a diary, except you know there’s a very good chance that not only your mom or brother will stumble upon your secrets (I know many people who still hope their mom never finds out about their blog). Here, we are talking about a personal blog whose aim is to either express ideas, feelings, experiences or perhaps even generate revenues (through advertising).

When blogging for your business, you want to make sure that people don’t only stumble upon your blog, but they actually keep coming back to read more updates. Business blogging is about raising your online presence, making your website easier to be discovered and creating opportunities for conversions.

The benefits of business blogging?

Almost every business person I speak to understands the need for a business blog, but not many are aware of the reasons behind this need.

Let’s take a closer look at how business blogging helps your business:

• It increases search engine traffic
  Adding fresh new content to your website means that more pages are indexed in search engines. With more indexed pages, there’s more chance new potential customers will discover your website.
• It helps your social media activities
  Regular blog updates can boost your social media content, making it easier for your social followers to share your content. By consequence, blogging can help you drive traffic to your website through social media.
• It helps establish your authority
  There’s no easier way to establish yourself or your brand as an expert in your industry than by sharing industry-related insights that are useful to your customers.
• It helps convert traffic into leads
  Every (or almost) blog post should have a clear call to action. Whether it’s a free download or free trial, having a lead-generating call-to-action will help you convert traffic into leads.
• It’s a conversation with your customers
  Think of a blog post as an opportunity for your business to speak and listen to your customers. In fact, at the end of each post, your customers can leave comments; make sure you make the most of their feedback.

Business blogging is vital for every business looking to attract new customers and retain current ones online. If you need advice on how to set up a blog for your business or need help with blogging, get in touch.