Pinterest is the fastest growing social media network out there at the moment and it has seen a phenomenal rise in 2014. Why? Because visual content is king of the web! All the networks have realised this, which is why we have seen more precedence given to images and video on all sites. But Pinterest revolves around imagery and, because it gives its users so much creative license it’s proving to be incredibly successful.

Most people use Pinterest as an online scrapbook, curating content relevant to specific subjects, events or styles to build up a visual concept. But Pinterest can be about more than just that. Blogging on Pinterest is a relatively untapped feature of the site.

So what do we mean? A blog is a post that helps people to understand more about something, offers a useful insight into a subject or a unique opinion. Blogs are most often written and posted online, although video blogging and podcasting are also prevalent forms of blogs. Using Pinterest to blog is the next level.

Pinterest allows users to create a board so think of the title of the blog as the title of the board, let’s say for example “Predictions for Social Media in 2015”. You can then populate the board with infographics, screen shots from relevant sites, photos of key players, brand and companies in the social media world, links to events and more to really build up a picture of what is going to be happening to social media in 2015, for example.

So why does this work? Well, it’s a new and very visual way of expressing ideas and blogging in this way really draws your audience in and allows them to engage with every aspect of what you’re saying. It can be a great way for people to understand more about a product or service that you offer and since visual content is three times more likely to be engaged with than any other type of content, you’re probably going to see a bigger return from it.

There’s a lot of scope for what could be done too, as you can add people to boards and deliver collaborative approaches to blogs. It’s also something that doesn’t have to end once you’ve completed the initial board, but it can be added to and edited to develop ideas and build the story behind the blog to really capture your audience.

What do you think? Let us know in the comment box below.

By Harriet Thacker

Harriet is a marketing expert, social media enthusiast and Shake Social’s champion blogger. Struggling to maintain your own blog? We can help!