140 characters is the size limit of text messages using SMS. Since Twitter integrates well with mobile devices, it enables users to text their tweets when they may not have web access. This means that Twitter can be truly instant, with people tweeting on the go, as things happen. 140 characters is a truly bite sized chunk of information making it easy to consume and create – ideal for the rapid sharing of ideas.
Kate Tyler is the founder of Shake Social and our long time social media expert. A regular speaker at events, Kate offers consultancy and training on a range of digital marketing topics, in particular safeguarding and using social media in an educational setting.