1) Build a strong company page

A company page on LinkedIn is a fantastic tool for showcasing your business. It allows you to cultivate a focused stream of content that serves the interests of your company and aids your communication with potential clients and customers. Whilst a personal LinkedIn page is certainly another helpful tool when pursuing this this, you probably want to explore several avenues of your personal brand on that page.

Make a company LinkedIn page with a textured variety of posts in a continual stream – from videos, published articles, images and links to other pages, the different posts will keep the company page fresh and interesting.

2) Make it a specific part of somebody’s job to maintain the LinkedIn page

Whether you want to make LinkedIn the primary responsibility of your social media manager or share the task between a few, make sure that it is specifically at least one person’s job to maintain it– that can include anything from creating new content to replying to messages from LinkedIn connections. This way, your LinkedIn will remain a key priority in the day-to-day marketing of your business and will help to build a strong and reliable reputation.

3) Keep up the conversation

It’s really important to continually engage with your audience on a LinkedIn company page – whilst it’s a great place for showcasing everything about your business, if there’s no personalization or interaction with users on the site, they will quickly become bored and move on to another page. Make sure your posts are asking questions and chasing responses – asking your audience direct questions is more likely to grab their attention than just an overload of information about the business.

If you’re getting a good response from users and customers, then ask them for testimonials that you can use across all of your social media channels. Use an image-generating website to turn these testimonials into eye catching text visuals, and use them across all of your social media.

4) Make your personal and company pages work together

Some people still prefer a more personal, human contact rather than interaction with a company page, so make your personal and company LinkedIn pages work together. If you’re initially contacting someone via your personal page, provide details and a link to your company page in case they want to click through to it at a later point. Similarly, if you connect with a potential client or customer through the company page, make sure you offer to connect with him or her from someone’s personal LinkedIn as well so that there’s a visible, human face to associate with your business.

5) Integrate the company page with your other social media channels

One of the easiest ways to promote your LinkedIn page is to create a ‘Follow’ button with an integrated link to the page and add it to your more established social media channels. This will provide your existing social media followers with a reliable, direct link to your LinkedIn page – and it takes minimal effort and upkeep!

By Olivia Rose French