As the world’s largest professional network, LinkedIn is a powerful tool for promoting your company online. As well as listing information about your company and what you do on your own profile, one function you should take advantage of is the LinkedIn company page. This provides you with a space which you can dedicate specifically to your business, sharing information such as who you are, what you do, and who works there.

So where do you start? Here are some tips about how to make the most of your company page:

• Complete the profile – make sure you add any relevant information about your company, don’t leave too much blank when filling in your profile. Basic information includes your company name, when it was founded, and size, i.e. how many people work there. The more information people are presented with, the more they know about your company, therefore the page has succeeded in one of its jobs.
• Include images – people don’t just want to drudge through chunks of text describing the ins and outs of your business. Texts draw peoples gaze and are also important in cementing your brand in people’s minds. Most important is your logo which appears as a thumbnail next to your company name; make sure it is a high quality image, as with any pictures you include, and that it is consistent with your branding on everything else you do. Complete your profile with a banner positioned above your company description, perhaps another image connected with your branding or a photo of you and your team.
• Think about keywords – you want your company page to be found online so its good to think about how people might search on LinkedIn as well as one Google. When writing the description of your company, try to include keywords where you can which relate to your business, basic words or phrases that people will type into a search bar if they are looking for your services or products. Information fields such as industry and specialities are particularly important here as it is an easy way to list what your company does in short, clear phrases which are likely to get you found online.
• Post content – just like you do on your own LinkedIn account, you can share updates on your company page. This is particularly a great way of showing your expertise by sharing useful tips and interesting articles related to your field. People will then see these updates on their homepage giving more exposure to your content, and therefore your business and its employees. This is another time where images can help as people are generally more engaged with posts that contain an image or video.

These are just a few tips to consider when getting started with your company page. If you already have one then think about ways you can improve it to receive more engagement on LinkedIn.

By Madeleine Helme

Madeleine is a marketing manager and creative writer.  She loves to write blogs!