How’s your Facebook page looking this week? A lot of you will have noticed the new page layout being rolled out. If Facebook hasn’t already switched yours over, it will do by June 6th, so it’s worth getting ready for it. Your profile picture is the same size but is now moved further up into the cover photo. The title of your page, along with the Like and Share buttons are all now incorporated into the bottom portion of your cover photo. You’ll need to remove any writing that is in the lower 65 pixels of your cover photo to ensure it is seen.
The other major change is the single column timeline. Personally, I prefer it – it makes it more readable. It also makes it even more important to mix up your posts and make them as visual as possible. Photos still get much better engagement than other posts! This neat single column chronology makes events and milestones important to factor in too – and they can be great for grabbing extra reach in other people’s newsfeeds. What do you think of the changes? Let me know in the comments below…
Facebook has also changed its algorithm this week to clamp down on what it refers to as ‘implicit sharing’. They stated that “people will see fewer implicit stories from third party apps in the future.” They’re referring to the automatic updates you might see from the likes of Spotify, Farmville and Nike+ and they’re distinguishing between implicit sharing (eg. Facebook allowing Spotify to implicitly share what you’re listening to in the newsfeed) and explicit sharing (eg. You specifically clicking to share your favourite song on Facebook). It shouldn’t impact on many business page owners – unless you’re a Facebook app developer of course!