It’s that time of the year again (again!), when all we think about is what we can do to improve our health, our bank account, our relationships, our life in general. So, it’s time for some resolutions!

I won’t get too spiritual and I’ll spare you my own resolutions … instead, let’s take a look at the 5 social media resolutions you should be making in 2018.

Review your social media strategy: 

Success comes from careful planning, so what’s your plan? Are you reaching your audience? Is your content useful, informative and engaging? Are you collecting leads? Are your leads converting? Your social media strategy should be reviewed regularly. Is it working? If not, change it! You’ll need to make sure your 2018 plan is GDPR compliant too. Read Facebook’s latest announcement here.

Pre-plan your social media activity: 

We know how things go, you say you’ll post on Facebook each day and then you forget (for the next ten days). We run very busy lives and curating your social media content can be time consuming. A little trick to avoid random social media disappearances is to plan your content in advance and use tools (like Hootsuite) that allow you to schedule it for later. In this way, you can plan out 2 or 3 weeks of content each time and live the whole social media experience without panic attacks.

Have a social media crisis plan ready to go:

Good things happen on social media (remember the Ice Bucket Challenge?) but we’ve also seen businesses experience some less good things, or the so-called social media crises. There are different kinds of crisis that your business may face: some can be prepared for, others happen unexpectedly. Nevertheless, if you have a plan for crisis management, you can limit the damage.

Measure results:

Social media has been around for a while now and businesses are more and more aware of the importance of their online presence and how their online reputation depends on how well they manage their social media. This said, very few remember to measure their results. If you are not good with numbers and don’t like graphs and charts very much (unless you work at Goldman Sachs, who does?!) then this is probably the least attractive part of being social. Nevertheless, it ought to be done. It’s the only way you’ll know what’s working and what isn’t.

Use more visual content: those of you who are loyal readers of our blog may be going here we go again… There’s no escape, I’m afraid, and the stats about visual content prove it: your audience wants more images and more videos (of good quality). In return, they are willing to give you attention, a like or two here and there and may even tell their friends about your business.

None of us know for sure what the year will bring, but you can certainly plan a bulletproof social media strategy.

If you are not sure where to start, get in touch now.