You may be thinking, “Hey, isn’t email dead?”

You’d be wrong.

Email remains a key part of your communications strategy, and when combined with your social media activity it becomes a really powerful tool for reaching out to people. Here’s why:

• Social media extends the reach of your emails: The more people share your email, the more potential you have for opens, clicks and conversions. Make sure you always provide social links and easy ways to share within the email itself.

• Buying lists sucks. Encouraging people to put their hand up and actively request your emails is far better – and really easy to do with regular, well crafted tweets and posts that show why your email newsletters are such a good read.

• Most email management systems give you useful analytics and insights. This is powerful info and perfect for social media integration. Who clicks through to your content the most? Make sure you’re connected on LinkedIn. Who hasn’t opened them in a while? Tweet them and get their attention. Spend time focusing on how you can make people feel valued and involved.

• Blog, blog, blog. Fresh blog content gives people a reason to come back to your website again and again. Regular emails that share this blog content keep your brand fresh in people’s minds as they become more and more familiar with you. Win win.

• It’s your chance to stand out online. A Pinterest board that shares all your blog posts, Instagram images in your e-news, a video email that’s linked to YouTube – the possibilities are endless!

We help businesses build dynamic social media profiles and create compelling email marketing campaigns. Call 0115 901 7357 if you’d like some help raising your game online.